Smart Bet Privacy Policy

Who We Are

Smart Bet is the service brand for the betting and gaming platform described in this policy. Consult About Us for operator identification and License & Regulation for published regulatory information. Services are intended for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, operator terms, licence conditions where applicable, and regional restrictions. Users should verify the current regulatory status against the competent authority’s latest information; this policy is not evidence of regulatory approval.

Information We Collect

The information needed depends on whether you browse, register, play, make payments or seek support. Collection should be limited to lawful operational, security and regulatory needs.

• Account data: name, phone number, email, date of birth, username and password-related security data used for authentication.
• Verification data: identity documents, age-check results, customer due diligence records and fraud-prevention information. KYC means “know your customer”: checks to establish identity and eligibility.
• Transaction data: deposits, withdrawals, payment-method details needed for processing, payment references, balance history and bonus activity.
• Betting and gaming data: bets, odds, results, settlements, live betting activity, Keno activity and game sessions.
• Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
• Communication data: support messages, complaints, emails and chat logs; call records or recordings where applicable and disclosed.
• Responsible gaming data: limits, self-exclusion requests, risk indicators and account restrictions.

Do not send unrelated sensitive information, passwords or one-time login codes to support. Submit identity documents only through a verified, authorized service channel when requested.

How We Use Personal Data

We process Smart Bet personal data to create and manage accounts, confirm identity and age eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings, bonuses and promotions. Account-holder information and transaction records may be checked before approving a withdrawal to help confirm that the request is legitimate.

Information may also be used to detect multiple accounts, payment abuse, bonus abuse, fraud and suspicious betting patterns; investigate complaints; improve website, app and game performance; and provide customer support. Security checks help distinguish ordinary activity from possible unauthorized access.

Other purposes include important service notifications, responsible gaming controls, account restrictions and legal, tax, accounting, anti-money laundering (AML), licensing and regulatory duties where applicable. Marketing is sent only where permitted, with available opt-out options. Opting out of marketing does not stop essential account, payment or security notices.

Lawful Reasons for Processing

Depending on applicable requirements, processing may be necessary to provide requested services, comply with legal obligations, protect users and the platform, prevent fraud or resolve disputes. Where consent is required, we seek it for the relevant purpose. Consent-based choices may be withdrawn, without changing the lawfulness of earlier processing. The specific lawful grounds depend on the activity and applicable legal framework; contact us for information about a particular use of your data.

Cookies and Tracking

Cookies are small files stored on your device. Cookies and similar technologies may keep you logged in, protect sessions, remember preferences, analyse traffic, improve page performance and measure marketing where allowed. Some are necessary for account functions; optional technologies should follow applicable consent requirements. Browser settings may limit cookies, but blocking essential cookies can affect login or payments. See the Cookie Policy for details and available controls.

Data Sharing

Smart Bet does not sell personal data as a product. Information may be shared when necessary with third-party service providers—external organisations supporting the service—including payment processors, identity verification providers, hosting and cloud providers, analytics and security tools, and customer support systems.

Sharing may also involve professional advisers or regulators, law enforcement and courts where legally required. Provider access should be limited to the purpose of the service and subject to appropriate confidentiality and data protection arrangements. A payment provider may process information under its own privacy notice; review that notice before authorizing a transaction.

International Transfers

Some service providers may store or process Smart Bet player information outside Ethiopia. Where this occurs, transfers must follow applicable legal requirements and suitable safeguards. These may include contractual protections and checks on recipients’ handling of data. Contact us to ask about safeguards relevant to your information.

Data Storage and Retention

Betting account data is retained only as long as necessary for account operation, financial records, legal obligations, dispute resolution, fraud prevention, responsible gaming records and regulatory requirements. Retention depends on the record type and applicable duties; there is no single period for all information. Closing an account does not automatically erase records that must be kept. When retention is no longer necessary, data should be securely deleted or anonymised.

Security Measures

We use reasonable technical and organisational measures to protect personal data. Smart Bet data protection measures may include encryption where appropriate, access controls, secure login systems, security monitoring, backups, fraud detection, staff confidentiality requirements and internal handling procedures. No online service can guarantee absolute security.

For Smart Bet account security, use a unique password, keep your device updated and sign out on shared devices. Open Smart Bet login from a verified site address rather than an unsolicited message. Report unfamiliar transactions promptly. If using an app or APK, verify the download source through official channels; an unofficial file may expose credentials and payment information.

Your Privacy Rights and Requests

Under applicable data protection laws, you may have rights to request access, correction, deletion, restriction, objection or information about processing. Some requests may be limited where records are needed for legal, financial, security or regulatory reasons. We may need proportionate identity checks before disclosing or changing account information.

1. Step 1: Use Contact Us and select an official support channel.
2. Step 2: Describe your privacy question or requested change and provide only the account reference needed to identify you.
3. Step 3: Follow any secure verification instructions and keep the request reference. Ask for the applicable response timeframe and complaint-handling procedure.

Age Restrictions and Children’s Data

Smart Bet services are only for users meeting applicable adult eligibility requirements. We must not knowingly collect personal data from underage users. If a parent, guardian or user believes underage information has been submitted, contact support so it can be investigated and appropriate action taken. See the Age Restriction Policy.

Responsible Gaming and Account Restrictions

Account activity, deposit limits, self-exclusion requests and risk indicators may be processed to support responsible betting measures and enforce account restrictions. Some records may need to remain after account closure to help maintain an exclusion or meet applicable duties. Read Responsible Gaming for available controls and support information.

Terms, Bonuses and Payments

This policy works alongside the Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before registration or a transaction, check identity verification requirements, transaction limits, disclosed fees, processing times and the withdrawal procedure. Bonus eligibility checks may use account and activity records.

When comparing website and app access, check the same practical points: available privacy controls, verification steps, clear payment conditions and official support channels. Mobile convenience does not remove KYC requirements. Keep a record of each transaction and review the relevant rules before placing bets or accepting a promotion.

Updates to This Policy

This Smart Bet Privacy Policy may change when services, applicable laws, security practices or processing activities change. The current version will be published on this page, with additional notice where required. Review it periodically and contact us if a change affects your understanding of Smart Bet privacy.